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The potential of augmented and virtual reality to transform agricultural supply chains will be explored at a new event hosted by Meat & Livestock Australia (MLA) in collaboration with other Australian Rural Research and Development Corporations (RDCs).

The two-day conference, trade show and think tank, is designed to investigate augmented and virtual reality, known as mixed reality, for all agriculture sectors and along the entire length of each supply chain.

The conference will include more than 40 presentations demonstrating end‐use applications of various mixed reality deployments from both agriculture and non‐agriculture sectors under the following six theme streams:

  • −  Theme 1 – Marketing and Consumer messaging
  • −  Theme 2 – Engaging with consumers at retail (making

    choices easier)

  • −  Theme 3 – Education and Training
  • −  Theme 4 – Manufacturing Operations (and auditing)
  • −  Theme 5 – Engineering, Maintenance and Safety
  • −  Theme 6 – On‐farm (operations)

The conference is being presented by MLA, with support from other RDCs including, AgriFutures Australia, Australian Eggs, Australian Pork, Australian Wool Innovation, Cotton Research & Development Corporation, Dairy Australia, Forest & Wood Products Australia, Grains Research & Development Corporation, Hort Innovation, Sugar Research Australia and Wine Australia.

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