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This workshop explores taking your idea to launch by assessing its feasibility, and business potential, and developing a commercialisation strategy.

Many great ideas and inventions never get off the ground or become fully-fledged success stories because of a failure to road test their market feasibility, or the cost and time required to get there. The lesson is simple: to turn an idea into a profitable business you need to plan every stage of how you will take it to market. And that rule applies whether you’ve already invested hours in development or whether your new product or service is yet to be tested. Get on top of everything you need to consider, from protecting your intellectual property, to market testing, steps to market entry, what sort of finance you’ll need to get there and where to source it. Be guided by an experienced innovation and commercialisation practitioner with over 30 years’ experience to build a deeper understanding of the business potential of your idea, innovation or invention and get the right support and advice. This five and a half hour workshop, held over two sessions, includes two free follow-up one-on-one mentoring sessions offering tailored advice to develop a commercialisation strategy that will keep you on track from day one. Get yourself right up to speed about all the steps that will take your innovation to market, at this essential Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years. Learn how to:

  • Navigate through every stage of commercialisation
  • Assess the feasibility of your idea, product or innovation
  • Understand the regulations, licences and permits that apply
  • Protect your Intellectual Property
  • Source the right finance
  • Develop a commercialisation strategy
  • Build your own action plan of next steps
  • Access tools, templates, support and resources in future

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1. Implement Innovative Client Engagement Approaches

2. Collaborate with Client Support Stakeholders