As businesses move beyond the initial shock of COVID-19, it’s now time to recalibrate. Getting online has never been more important and while some businesses may have already done so, they may or may not be doing it well. This masterclass reveals exactly what you are doing wrong, and how you can adjust your online marketing strategy (especially if you don’t have one yet!) to do it right. We cover the following topics so your business can run effectively online. From branding to checkout, you don’t want to miss this one!
* Branding
* Social media platforms
* How to create content
* Interaction and engagement
* Social Media apps to use
* The importance of video
* Google/Facebook/LinkedIn ads
* SEO
* Copywriting
* Customer Journey
* CRM
* EDMs
* Analytics
* Website checkout